Program Schedule
Sunday, September 12 |
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| Noon – 7:00 p.m. | Registration at Westin Buckhead | |
| 5:00 – 7:00 p.m. | Opening Cocktail Reception | |
Monday, September 13 |
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| 7:00 – 8:00 a.m. | Breakfast | |
| 8:00 – 8:15 a.m. | Welcome and Opening Remarks |
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| 8:15 – 9:15 a.m. | Keynote Presentation |
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| Howard Putnam, Former CEO of Southwest Airlines | ||
| Howard Putnam was the first chairman and CEO to successfully restructure a major airline out of bankruptcy and earned the company a 200 percent increase in profits in just three years. He shares his winning strategies and best practices to prepare your brand for the new decade. | ||
| 9:15 – 9:30 a.m. | Coffee Break / Meet & Greet with Howard Putnam | |
| 9:30 – 10:30 a.m. | General Session |
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| Jason’s Deli CEO Joe Tortorice | ||
| Among The QSR 50, only McDonald’s $2.293 million AUV tops the $2.29 million AUV of Jason’s Deli, an amazing feat given the Texas-based company’s modest history as a national name. The company’s CEO explains why calculated growth is so important for a franchised system and what goes into creating a culture more focused on people than expansion. | ||
| 10:45 – 11:45 a.m. | Breakout Sessions |
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| Your Next Target Market | ||
Sponsored by The United Egg Producers In 2010, for the first time in history, women became the majority of the American workforce, and between 1990 and 2006, their median income grew five times faster than men’s. Dive into the working woman’s world and learn how to tap into her buying power. |
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| The Price is Right | ||
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Sponsored by NEC
Brands coming off the deep pricing discounts of the recession will need to employ serious menu psychology to get consumers to pay up again. Find out the sweet spots on your menuboard, how much is too much for consumers to pay, and how to introduce price increases without losing your base. |
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| 11:45 a.m. – 1:00 p.m. | Lunch | |
| 1:00 – 2:00 p.m. | Breakout Sessions |
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| Does Sports Marketing Really Work? | ||
Sponsored by Fabri-Kal Quick-serve chains have long courted (no pun intended) young hungry males by marketing their brands through sports sponsorships. Does this strategy deliver real ROI for the brand, or are the perks, like free tickets to games, the real valuable results? |
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| The Silver Tsunami | ||
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Sponsored by NORPAC
Forget Gen Y; by 2012 one out of every three employees will be over the age of 50. Your next wave of potential crew will be the Boomers. As brands rush to recruit the social media–savvy youngsters, they’re missing out on the opportunity to hire a reliable and experienced workforce. |
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| Breakfast Innovation: Creating New Menu Wins | ||
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Sponsored by American Egg Board
This panel discussion will feature breakfast experts discussing strategies for driving success and innovation in the vibrant AM daypart. The insights, research data, and real-life success stories will help you grow your business and enhance customer loyalty through the breakfast daypart. |
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| 2:00 – 3:15 p.m. | General Session |
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| Legislating Foodservice | ||
| Smoking bans are now the norm. Nutrition labeling is being enacted into law. Municipalities have instituted bans on certain foods and packaging. And First Lady Michelle Obama is making childhood obesity her personal cause. How should restaurant companies respond? | ||
| 5:00 – 6:00 p.m. | Cocktail Reception | |
| 6:15 – 8:00 p.m. | Offsite Dinner Party | |
Tuesday, September 14 |
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| 7:00 – 8:00 a.m. | Breakfast | |
| 8:00 – 9:00 a.m. | Keynote Presentation |
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| Gene Stanaland, Economist known as the “Will Rogers of Economics” | ||
| With his unique ability to analyze current economic conditions and relate their impact in an understandable and entertaining way, Stanaland explains what brands of all sizes can expect from the economy and Washington in the year to come. | ||
| 9:00 – 10:00 a.m. | General Session |
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| Popeyes Louisiana Kitchen CEO Cheryl Bachelder | ||
| As head of one of the largest chicken quick serves in the industry, Cheryl Bachelder has her eye on the reinvention of the Popeyes Louisiana Kitchen brand. She shares with attendees how she’s going about such a comprehensive turnaround and where she sees Popeyes and the industry at large heading in the future. | ||
| 10:00 – 10:15 a.m. | Coffee Break | |
| 10:15 – 11:15 a.m. | Breakout Sessions |
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| Your Brand on Store Shelves | ||
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Sponsored by Supply Chain Associates
Experts take on the long-debated practice of offering branded products in retail outlets during this panel discussion. Learn the pros and cons of the practice and the best way to introduce this new revenue stream without cannibalizing store sales. |
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| The Franchisee/Franchisor Relationship | ||
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Sponsored by Duke Manufacturing
The business partnerships between franchisees and corporate fuel so much in the quick-serve segment. Why kill a great business opportunity by missing warning signs of unrest? No matter which side you’re on, this is a must-see panel for anyone looking to profit in a franchise system. |
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| 11:15 a.m. – 12:15 p.m. | General Session |
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| Welcome to the BRIC Countries | ||
| Brazil, Russia, India, and China will be home to the majority of the 2 billion people in the middle class less than three years from now. As technology advances and communication becomes easier, international expansion is no longer just for the Yum! Brands and Subways of the industry. It’s your turn to act. | ||
| 12:15 – 12:30 p.m. | Closing Remarks |
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| 12:30 – 1:30 p.m. | Lunch | |